Marketing often gets a bad reputation these days. For many people, it’s something they prefer to avoid because it can be perceived as overly sales-driven and intrusive. Just look at the commercials on TV or those annoying ads that pop up during your workout on YouTube.
Who wants to do that? Try to grab people’s attention with what you have to offer when there is already so much noise out there? How do you even stand out? Will anyone want to hear what you have to say? Will anyone need what you have to sell? Will anyone be interested at all?
These are valid concerns, and they’re not easy questions to answer. Promoting yourself can feel like a daunting task with uncertain results. So why even bother? Here are a few reasons to consider.
1. You Need to Pay Your Bills
Unless what you do is just a hobby and you have another source of income, your business is what sustains you. It’s what pays for your mortgage, internet, kids’ clothing and extracurriculars, your gym membership, your wardrobe, supplements—you name it.
To generate income, you need people to engage with your business, whether that’s foot traffic to your brick-and-mortar shop, your massage studio, or visits to your online store or website with digital products.
There are many different ways to attract clients, and they all fall under the umbrella of marketing. So yes, you need marketing to pay your bills, and there’s no shame in that.
2. You Like People and Want Them to Feel Better
Whether you sell goat milk soap, cookies, online courses, or provide various services, you’re in the business of spreading a little joy.
Think about it: your handmade soap bar isn’t just soap; it’s a mini luxury transforming someone’s daily routine. Your cookies? Little bites of happiness. Your services? They’re a way to help someone step back, breathe, and feel human again.
Imagine how your client feels after a massage or therapy session with you—rejuvenated, relaxed, maybe even ready to take on the world.
Your business isn’t just about transactions; it’s about making someone’s life a little brighter, healthier, or happier.
And marketing? It’s simply telling people, “Hey, I’m here to help you feel amazing.” That’s not overwhelming—it’s inviting.
3. You Want to Make the World a Better Place
Small businesses are the heartbeat of communities. They create welcoming spaces for locals to spend their money and, in turn, generate jobs.
When you market effectively, you grow your business. And when your business grows, you’ll likely need help. Hiring someone doesn’t just lighten your workload—it provides someone else with a job, giving them purpose and financial stability.
They’ll use their income to support their families and, ideally, reinvest it in other small businesses within the community.
That’s a win-win for everyone. Thoughtful marketing has a ripple effect that can strengthen entire communities.
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So, has this changed your perspective on marketing? Let me know in the comments below!
And feel free to reach out if you have any questions—free consultations are available.
